McLaren Has To Stay True To Its DNA, Says Marketing Boss


McLaren’s head of marketing must remain focused on its core values.

McLaren has enjoyed a rapid rise to success in its eight years as a sports car manufacturer – with its huge pool of resources it was likely, but not guaranteed. The F1 pedigree helped, but the sheer quality of the cars it has built in that time has established the Woking-based carmaker as a frontrunner.

We sat down with the firm’s head of sales and marketing, Jolyon Nash, at the Beijing Motor Show to talk about how things are going. He admits that things are going well at McLaren – although the company would never rest on its laurels (“there’s a relentless culture at McLaren – where we’re at is never good enough, we always want to do better”) but for him the real challenge is helping customers to understand what the company is really all about.

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